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Avoid these business continuity mistakes

May 26th, 2015
Avoid these business continuity mistakes

In the event of a disaster, businesses must make sure their servers, data and critical documents are safe and secure. But that’s not all, for it is essential that you ensure the security and peace of mind of your most valuable asset — your employees.

A metric more important than website traffic

May 26th, 2015
A metric more important than website traffic

Are you getting a large amount of traffic to your site but not seeing a corresponding match in product or service sales? This is a head-scratching dilemma that many small business owners will face at one time or another. The reason behind it can be summed up in one word: engagement.

5 IT investment blunders to avoid

May 25th, 2015
5 IT investment blunders to avoid

Being a business owner, you know more than anyone that making mistakes is natural and that you have to be willing to fail if you want to succeed. You also know you can accomplish more – and more quickly – if you can learn from the mistakes of others before making the same missteps on your own.

How to market your business via Twitter

May 25th, 2015
How to market your business via Twitter

Businesses today rely on social media marketing to extend their online presence to potential customers. If you’re interested in social media marketing, chances are you already have a Facebook account to announce your company’s latest news and products.

4 exciting new features of Office 2016

May 21st, 2015
4 exciting new features of Office 2016

If you’ve already jumped on the Google Apps or Office 365 bandwagon, you may feel that the classic Microsoft Office package installed locally on your desktop is a bit dated. With Office 2016 set to launch in autumn of this year, Microsoft is making some changes to adapt one of their best selling products to the modern workforce.

How to transition to the cloud securely

May 13th, 2015
How to transition to the cloud securely

Cloud computing marketing can be deceiving. When you see an image of the cloud, it’s often a happy, bubbly white puffball floating delightfully in front of a blue sky background. Its presence is both calming and reassuring, and makes you believe that anything is possible.

How dashboards support business activities

May 12th, 2015
How dashboards support business activities

The data dashboard has become increasingly popular for businesses over the past few years – it is a great data visualization tool that allows you to have an overview of your business at a glance. Since we all are more accustomed to taking in visual data than written words, dashboards are an important part of any successful data analytics process.

Advertising on its way to Facebook Messenger

May 11th, 2015
Advertising on its way to Facebook Messenger

If you enjoy being able to use Facebook Messenger without seeing endless advertisements, then prepare to be disappointed. It appears that those days are numbered, since the social networking giant has announced its plans to make the service ad-supported.

Understand how to measure social media ROI

May 5th, 2015
Understand how to measure social media ROI

Well, you created a business page for Facebook, you patted yourself on the back, kicked up your feet and waited for the flood of new business to come in. How’d that work out for you? Probably not so well. But this doesn’t mean you should give up and turn your back on social media.

A successful BCP has these attributes

May 4th, 2015
A successful BCP has these attributes

Whether you’re a small business owner or managing a medium-sized company, you must have a business continuity plan (BCP) to safeguard your business against disasters. But developing a BCP that’s capable of putting your company back on its feet fast is equally as important as having one in the first place.

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